The uncon is for authorpreneurs who have self published and are pursuing success as indie authors.

Everyone at uncon is eager and willing to share their experiences and learn from others.

To encourage the lively and honest uncon discussions, we limit the number of attendees to a maximum of 50 (plus there's a fire code limit, too!).

The UnConference does not have a set agenda and is a free-wheeling event where
authorpreneurs who have some experience in self-publishing share and learn information
on how to take their careers to the next level.

The topics evolve from our discussions in advance of the event, and from the Circle
of Introductions; and discussions during the event.

Small break-out group brainstorming sessions on a variety of topics are always encouraged.

The indie publishing landscape changes rapidly and constantly. At Uncon we cut through the hype and look for what's working NOW, with:

  • 3 days of dedicated conference space
  • unlimited discussion of hot topics like Facebook Groups/Ads/Marketing, privacy policy,  etc.
  • the lowdown on what's currently working
  • affordable cost (depending on cost of conference room, we've always come in under $75 per person), plus Club Quarter rooms are very reasonable on the non-busy weekends


The last weekend of February has proven popular for the last six years, so we're sticking with it. It's great for people looking to escape snow and cold, and avoids the high tourist times in SF, to boot.

NOTE: This will be a new space for us, as the connections meeting room in the basement of Club Quarters will no longer be available in 2020.

The Cloud Room at the Hilton is right on the lobby floor, with big windows and natural light. And the Hilton is only 3 blocks from Club Quarters (our room block is there for those who want a better price than the Hilton offers). You can check them out here.

Good news, we are right on the edge of ChinaTown (the restaurants!).We're still within walking distance to the Embarcadero area, as well as close to BART and public transit. The rooms in our Club Quarters room block are small, but the latte/cappucino machine is first class, and there's a restaurant next door that makes for great meet and greets and quick brainstorming sessions as needed (just make sure to buy something and tip generously). Plus! the weekend rates at CQ are a bargain in San Francisco.

Really? Do you need an excuse to talk cutting edge biz with other indie authors? is open*. Space is limited. If you are an author looking to up your business game, register now by going to and then enter the invite code: sfuncon20 when prompted for it.


*Please note this is not a good fit for those who offer author services like editing, cover design, or PR, unless you are also an indie author willing to share what's working for you with other attendees. Indie authors who provide services are welcome to put out their cards and/or brochures on the conference table.

The SF Indie Uncon is awesome. -- says everyone.